The All New Mercedes C-Class launch in Brunei Darussalam



The all-new C-Class heralds a new chapter in the Mercedes-Benz success story after it was launch in the Sultanate with the new concept and sets new standards in the premium medium-size category.

It was officially launched by Executive Chairman, Pengiran anak Haji Ja’afar ibni Al-Marhum Pengiran Pemancha Pengiran Anak Haji Mohamed Alam at the Jati Transport Showroom in Gadong yesterday.

Thanks to an intelligent lightweight-design concept boasting weight savings of up to 100 kilograms, excellent aerodynamics and new economical engines, the C-Class establishes new efficiency benchmarks in its segment. A host of new assistance systems offers safety of the highest standard, while a new optional air-sprung suspension provides for exemplary ride and driving comfort as well as nimble and agile handling. In terms of appearance the new C-Class adopts a progressive approach with its clear yet emotional design and its high-class interior. Many other innovations and equipment features underscore the Saloon's energising comfort and refined sportiness. In all, the high-class appeal of the new C-Class feels like an "upgrade to a higher class of vehicle".

Four-cylinder petrol engines with power outputs ranging from 115 to 180 kW (156 to 245 hp) will also be available. These include the C 180 BlueEFFICIENCY Edition special model, which qualifies for efficiency class A. A six-cylinder petrol engine rated at 245 kW (333 hp) will follow in due course.

The BlueDIRECT four-cylinder petrol engines of the C-Class combine spontaneous response and exemplary power delivery with high efficiency and best-in-class emissions. To this end, Mercedes-Benz has transferred the BlueDIRECT technology from the V6 and V8 engines to the four-cylinder engine. The direct injection system with spray-guided combustion, first introduced into passenger-car series production by Mercedes-Benz, employs an electronically controlled precision multiple injection process. The third-generation direct injection technology is complemented by "fast multiple ignition".

The new C-Class offers sensuous and clear design and a host of technical innovations as well as a comprehensive scope of standard equipment and exemplary emissions and fuel consumption figures. This all adds up to substantial added value and long-term savings on motor vehicle tax and at the filling station.

The C-Class has grown to take account of people's increasing average height. With an 80-millimetre increase in the wheelbase (2840 millimetres) compared with the previous model, the vehicle is 95 millimetres longer (4686 milli­metres) and 40 millimetres wider (1810 millimetres). The result is a more spacious interior. At 480 litres the new C-Class also surpasses its predecessor in terms of boot capacity (in accordance with ISO 3832).
 
The driver and front passenger enjoy a great deal of space and luxury in an unobtrusive, modern style on board the new C-Class. This gives rise to a feel-good atmosphere which is new to this category of vehicle – settling into your seat in the C-Class is akin to the uplifting feeling of being upgraded from economy to business class on an airliner.

The interior design demonstrates a bold new approach by Mercedes-Benz. Here the designers combine in accomplished style the architecture of the Mercedes-Benz sports cars with a totally new centre console featuring sporty flowing lines. In vehicles with automatic transmission, a large one-piece centre console panel performs an elegant sweep from the centre air vents to the armrest. These seamless, clear-cut lines create a sense of open space and convey a thrillingly purist and modern feel.

On vehicles with manual transmission, the centre console is slightly steeper and features two separate trim elements in order to create ample space for ergonomic operation of the shift lever.

A centrally positioned free-standing central display is the main eye-catching feature across the centre console – with a screen diagonal of 17.78 centimetres (7 inches), or 21.33 centimetres (8.4 inches) if COMAND Online is specified.

Five round air vents lend the instrument panel a sporty touch. With their metallic cool-touch effect they create a tangible contrast to the warm look of the other materials – such as the wood in the centre console or the ARTICO man-made leather on the instrument panel. The "upgrade" feel duly continues with the controls. All switches have a high-quality, three-dimensional design befitting a luxury vehicle and benefit from a clear layout.

A head-up display is also new to the C-Class. Like in a fighter jet, it displays important information directly in the driver's field of vision on the front windscreen, thus providing for clear legibility and less distraction from the road ahead. The system provides information on speed, posted speed limits, navigation instructions and messages from the DISTRONIC system.

Three different design and equipment lines for the exterior and interior each offer further scope for individualisation in addition to the standard equipment and appointments. The AVANTGARDE line showcases the C-Class as a sporty Saloon, the EXCLUSIVE line places the emphasis on an elevated status and modern luxury while the AMG Line lends the C-Class a decidedly sporty appearance.

The body-in-white of the new C-Class provides an innovative basis for reduced weight, outstanding rigidity, including load introduction rigidity for excellent handling, combined with optimum noise and vibration characteristics and a high level of crash safety. Thanks to intelligent and innovative lightweight construction, the aluminium hybrid body is around 70 kg lighter than a conventional steel body. The vehicle's overall weight is even reduced by up to 100 kilograms. As such, the new C-Class leads the "lightweight rankings" in its segment. This spawns numerous benefits: the lightweight construction of the new C-Class cuts fuel consumption by up to 20 percent without any loss of performance, while at the same time enabling a lower centre of gravity, which in turn gives rise to the vehicle's noticeably sporty and agile handling.

Smooth automatic gear shifting is provided by the 7G-TRONIC PLUS automatic transmission, which has undergone further development at Mercedes-Benz in the interests of enhanced environment-friendliness and driving pleasure.

The 4MATIC permanent all-wheel-drive system, which is available as an option, serves to improve traction and driving stability in the C-Class while additionally underscoring the vehicle's refined sportiness.

In addition to Adaptive Brake Assist, which offers protection from collisions from speeds as low as 7 km/h, standard-fit COLLISION PREVENTION ASSIST PLUS also features an additional function: when the risk of collision persists and the driver fails to respond, the system is able to carry out autonomous braking at speeds of up to 200 km/h, thereby reducing the severity of collisions with slower or stopping vehicles. The system also brakes in response to stationary vehicles at a speed of up to 50 km/h, and is able to prevent rear-end collisions at up to 40 km/h.

In addition to 3-point safety belts with pyrotechnical belt tensioning and belt-force limitation for driver, front passenger and those in the outer rear seats, numerous airbags serve to protect the vehicle's occupants in an accident. These include:

  • combined thorax/pelvis sidebags for driver and front passenger
  • a newly developed windowbag
  • sidebags for the outer rear seats (optional)
  • a knee bag for the driver
The front passenger seat can additionally be fitted with automatic child seat recognition, which dispenses with the previous transponder in favour of a weight mat. This enables any child seat to be used. The airbag is automatically deactivated when a child seat is fitted and reactivated once it has been removed.