Busan International Motorshow 2016


Click here for the Malay version of this story.

 Information from Setia Motors Sdn Bhd

BUSAN, SOUTH KOREA -  With the theme of “Inspiring Technology Making Waves in the Future”, Hyundai Motor, one of the biggest and top automaker in Korea has featured several types of Hyundai cars at the Busan International Motor Show 2016 (BIMOS 2016),  South Korea’s Second Largest city.

With 11 countries participating this year and about 1,000 domestic and foreign press members and executives of the participating companies including representative from Setia Motors Sendirian Berhad as the sole distributor of Hyundai in Brunei were given the honor to be part in the event accompanied by two local medias from United Daily (B) and Mantuka reporting the event itself. 



This year became one of the most important events in Korea where Hyundai Motor Company unveiled its new luxury line, the Genesis G80 sedan at the Motor Show, The G80, a face-lifted version of the Genesis DH and the first model of the premium G-series, will hit the market after the motor show.


Genesis, the luxury automotive brand has unveiled the G80 and G80 Sport. With two new models added to its lineup, Genesis will strengthen its presence in the global market. The new G80 and G80 Sport sit beneath the flagship G90 luxury sedan, which went on sale at the end of last year.

Manfred Fitzgerald, Head of Genesis Brand, and Luc Donckerwolke, Head of Design Center, both stood on stage to introduce Genesis G80 models.

Manfred Fitzgerald said, “Our vision is to become an authentic and relevant global luxury brand by delivering outstanding and fascinating products and services. We strive to make a positive difference in the lives of our customers, becoming an important element of their lifestyle. And speaking about creating fascination, it all starts with great design. That is why we are such a design focused brand.”


He also added, “A luxury automobile should convey a sense of sophistication of elegance and of exclusivity. Of course, good design goes well beyond styling and you sense it at first sight. It does not need any explanation. Therefore, we have assembled a team of outstanding designers like Luc Donckerwolke.”

Luc Donckerwolke, Head of Design Center said, “We will strive to go beyond the expectations of our customers and the market whenever we show a new model by showing a more creative and progressive design.”

In addition to expanding its product range, Genesis will also strengthen its organization by recruiting global talents, and provide worry-free customer services and other unique programs to upgrade the brand’s position in the global luxury car market.

All about perfection and detail, Genesis G80 sedan is a technology-packed, performance-focused luxury car that prioritizes on design, new technologies and comfort for discerning customers with individual tastes. 


Originality and confidence are central Genesis design themes that contribute to each model’s athletic elegance. The car’s dynamic-looking front end features a three-dimensional radiator grille sat between exquisitely-designed adaptive full LED headlights.

Sitting on 18-inch wheels - designed to deliver style, comfort and driving dynamics - GenesisG80 emphasizes its size with dark chrome styling enhancements at the side and rear. While inside, the finest materials have been applied to key occupant touch points.



An evolution of the range-topping G90 large luxury sedan, G80 delivers class-leading occupant comfort and driver-focused performance from its 3.3-liter GDi and 3.8-liter GDi engines paired with an eight-speed automatic transmission.

In addition, upgraded human-focused innovative technologies are applied to the G80. To ensure safer driving, it has active safety technologies, including Advanced Smart Cruise Control (ASCC), LKAS (Lane Keeping Assistance System), and DAA (Driver Attention Alert).

Genesis G80 will start sales in the Korean market in July 2016, and will be launched in major markets including US, Russia, and Middle East later this year.

The world premiere of Genesis G80 Sport sees the introduction of a luxury four-door sports sedan that takes the elegance and refinement of G80 and adds high-performance technologies to deliver a driver-focused car that is true to the sporty agility of Genesis range.

G80 Sport boasts a powerful 3.3-liter turbocharged engine that generates a significant 370PS and 52.0kgf.m (376lb-ft) of torque at 1,300~4,500rpm. Exuding confident sportiness, the G80 Sport is fitted with an eight-speed transmission.


The smooth body of the G80 Sport has a sensual sporty look, which sets the car apart from its G80 sibling. The design team added more daring and dynamic elements to differentiate the Sport from its G80 sibling - in particular, the mesh grille at the front, mirrored by dual exhausts at the rear, plus the brushed chrome surrounds side windows and styling lines. Inside, drivers will appreciate the deep sports seat, G80 Sport steering wheel with paddle shift and selectable driving modes to boost driving fun.

G80 Sport will launch in the Korean market in late 2016 before expanding its availability to global markets into 2017.

The G80 for the first time as an independent brand appears to be equipped with a highway driving assist system designed to help autonomous driving on highways, this is part of the latest high-end technology that is currently being used by Hyundai's flagship cars.
 
Apart from the G80 announcement, Hyundai Motor today reinforced its high-performance aspirations with the world premiere of RM16, its latest ‘N’ model concept, at the 2016 Busan International Motor Show in South Korea. Hyundai Motor’s performance-focused exhibits, which included the Hyundai N 2025 Vision Gran Turismo, hint at future N model characteristics.

Hyundai Motor’s high performance sub-brand ‘N’ was launched in September 2015, demonstrating the company’s commitment to manufacture responsive, intuitive performance vehicles that brings ‘Fun to Drive’ to a broad range of customers.

Woong-chul Yang, Vice Chairman and Head of Hyundai R&D Center said, “Our RM16 and Hyundai N 2025 Vision Gran Turismo concepts are inspired by the passion for performance, that you will soon see evolve into our first N model.”


The Project RM (Racing Midship) began in 2012 with a mission to test high-performance technologies and refine them for use in future high-performance cars.

The main purpose of the Project RM is to develop core high performance technologies while focusing on performance, ultimately resulting in form following function. The RM model has developed with a ‘rolling lab’ concept since 2014, playing a key role in research and development of high performance future ‘N’ models from Hyundai Motor.


The RM16 (Racing Midship 2016) concept continues the development of high-performance technologies that started with the RM14, which was revealed at the 2014 Busan International Motor Show for the first time. Just as with the subsequent RM15, introduced at the 2015 Seoul Motor Show, RM16 represents the company’s further development of high-performance technologies in the form of a mid-engine, lightweight, high-performance two-seat concept.

Albert Biermann, Head of Hyundai Motor’s Vehicle Test & High-Performance Development said, “RM models will continue to play an important role as the ‘rolling lab’ in the development of our future high-performance ‘N’ cars.”


Like previous RM models, the design of the RM16 is determined by its focus on performance: form follows function with styling optimized for aerodynamics. The aggressive front with low-extended hood, slim headlamps and wide air intakes sets the tone of its low and wide image, created to accommodate high performance technologies.

The latest concept inherits characteristics from the earlier RM14 and RM15 models – in particular the RM14’s six-speed manual transmission and midship-mounted 2.0 theta T-GDI engine–tuned to develop 300PS. Additionally, the RM16 boasts the same sports-focused weight distribution (43% front, 57% rear), as its predecessors, benefiting from a center of gravity less than 500mm from the ground.

Weight-saving innovations, first seen on RM15, help boost the new concept’s handling and acceleration. A specially-designed aluminum space frame is covered by light, rigid carbon-fiber reinforced plastic (CFRP) body panels, which save considerable weight versus a traditionally-constructed steel-based car.

Over these three RM models, there has been an evolution in aerodynamics that in turn aids stability and thermal flow, maximizing the potential offered by improved powertrain performance. New technologies have been applied, including an electric supercharger to enhance engine power and responsiveness; electronic limited slip differential (E-LSD) that distributes optimal power to each wheel when turning; and an automatically controlled rear spoiler to optimize aerodynamics according to different driving conditions.

This instinctive and visceral experience is enhanced by the electronically-variable exhaust system, which provides a powerful tone to match the sense of acceleration, while the adjustable bolster sports seat contribute to the absorbing driving experience by adapting to the driving mode and speed of cornering.