KIA Showcases the All-New Cerato 2019 to Local Medias


Grand Motors Sdn Bhd, the exclusive distributor of Kia vehicles in Brunei Darussalam held a media preview of the All-New Kia Cerato ahead of its launch on Saturday, 26 May 2018 at the Kia Showroom in Beribi. The all-new Kia Cerato enters its third generation with a more sophisticated design and desirable features that transforms one of Kia’s best-selling vehicles into something more than a compact car meant for getting people from one point to another. Thanks to a number of improvements, Cerato now offers drivers a higher level of comfort, fuel efficiency and advanced driver assistance technologies that are aimed to make the journey – whether a short commute or long haul – a more rewarding and decidedly upscale experience.

The Cerato has evolved with a number of visual and feature enhancements, inside and out. The cabin is now more comfortable and “class above,” and integrates new driver assistance technology. Standard features and desirable amenities in the compact sedan segment continue to be available across its trims – EX and SX – with the model line continuing to expand throughout its lifecycle.

While the third-generation Cerato retains its sporty and youthful image, it has graduated to a more sophisticated appearance thanks to a number of sleek and dynamic styling cues inspired by the Stinger fastback sport sedan. Lauded in the auto industry for its excellence in design, the Stinger is a product fuelled by Kia’s bold and adventurous spirit and Peter Schreyer’s global team of designers translated elements of the Stinger’s design language onto the compact to give it a commanding road presence. Enthusiasts know that the right proportions are key, and like the Stinger, Cerato’s long hood and short desk lend it an overall fastback-like shape. The cowl point was moved back five inches, creating a more athletic stance that makes the Cerato appear well-planted to the ground.

Creases in the hood contribute to the Cerato’s muscular appearance and distinctive design traits on the front fascia, including a fresh approach to Kia’s signature tiger nose grille and an aggressive black lower valance, enhance its presence and individual character. The front clip is flanked by a Stinger-esque headlamp design and layout. Separate turn signal indicators are mounted below on the front bumper, where air curtains improve aerodynamic performance and enhance the Cerato’s technical appeal. Around back, the rear bumper gets the same treatment with separate reverse and turn signal indicators located beneath available LED taillights. Similar to the Sportage compact crossover, a sleek horizontal trim piece connects the taillights.


Creating a fastback shape strengthened the Cerato’s exterior appearance, but it also gave engineers an opportunity to expand the occupant compartment in several key areas, so passengers are treated to a comfortable space no matter how long the journey. Overall length has increased by 3.2 inches to 182.7 inches, allowing for more legroom and additional cargo in the trunk. With 15.1 cu.-ft., cargo room is among the largest in the segment and generous enough to accommodate gear for a group of friends on a road trip or a growing family managing a busy schedule. Additional headroom results from increasing the overall height nearly a half inch to 56.7 inches, while the overall width has grown to 70.8 inches.

While the extra 0.7 inches of width may not be noticeable to the naked eye, the layout of the dashboard paints a picture of a wide interior space. Again, drawing inspiration from the Stinger, a horizontal theme creates a sense of openness and avoids clutter with clean lines and minimal buttons that are intuitively placed below an 8-inch colour touchscreen. Aeronautically inspired spoked circular vents adorn the dash and increased soft-touch points create a comfortable and visually appealing cabin. Drivers and passengers alike will appreciate easier ingress and egress, plus improved outward visibility.



Building upon an already solid structure that helped the current 2018 Cerato sedan achieve an Insurance Institute for Highway Safety (IIHS) Top Safety Pick Plus rating, the all-new 2019 Cerato strengthens its bones with additional hot-stamped components and 54 percent Advanced High-Strength Steel. Stronger seat frames are lightweight and provide a more comfortable seating position with increased lumbar support and denser seat foam for more pleasurable long-distance drives. The all-new Cerato offers projection or full LED headlights and is targeted to receive the highest ratings from the National Highway Traffic Safety Administration (NHTSA) and IIHS.

Because body stiffness plays a major role in NVH performance, engineers worked to increase rigidity for a quieter cabin and better handling tuned to match the Cerato’s sporty and dynamic exterior appearance, resulting in a 16 percent stiffer body in white. New subframe designs help to improve lateral responsiveness, while steering feel is upgraded compared to its predecessors thanks to enhancements within the Motor Driven Power Steering (MDPS) system that reduce artificial steering feel and friction. Reworked suspension geometry provides a quick and nimble behind-the-wheel feel and evolutionary improvements were made to throttle, and brake feel performance, yielding a smoother initial response at tip-in and a shorter stopping distance than the previous model.

Staying connected with advanced technology and infotainment features allows the driver to dedicate their important attention to the road ahead. In that regard, the Cerato comes standard with an 8-inch colour touchscreen with Android Auto™ and Apple CarPlay® that’s integrated neatly on the dash and within the driver’s line of sight. With select smartphone devices, the system also has the capability to read SMS texts aloud through Bluetooth®. Eliminating the need for a charging cord is an available wireless charging tray perched up on the center stack for compatible Android devices, as well as Apple iPhone 8 and iPhone X.


Kia’s suite of advanced features offered in many of the automaker’s more exclusive vehicles make their way down into the Cerato, making it an even more value-laden option for cost-conscious shoppers. In addition to Blind-Spot Collision Warning (BCW) and Rear Cross-Traffic Collision Warning (RCCW), the all-new Cerato is available with Parking Distance Warning-Forward (PDW-F) and Smart Cruise Control (SCC). Smart Cruise Control is designed to maintain a pre-set distance between the Cerato and the vehicle in front and can slow the vehicle slows with traffic in certain circumstances.