DS7 Crossback Testdrive

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Grand Motors Sdn Bhd, the exclusive distributor of DS Automobiles in Brunei Darussalam together with its dealer Auto Makmur Sdn Bhd, will soon be launching a compact premium SUV that will appeal to trand enthusiasts, sportsmen and discerning car buyers looking for a new and unique automotive experience - the DS7 CROSSBACK. This new model ushers in a second era for DS Automobiles. This refined and high-tech SUV embodies French know-how by bringing together premium materials, craftsmanship and technological innovations. Its advanced equipment introduces new levels of driving comfort and performance.

There are two variants available in the Brunei market such as the Grand Chic (High Spec) and So Chic (Mid Spec). Both comes in 1.6 litres 4-cylinder PureTech Turbo engine in 6-speed Automatic Transmission.

The DS7 Crossback is very charasmatic, powerful and sensual that immediately revels its personality and the elegance contrasts visibly within its design.

The horizontal chrome DS WINGS on the front face conveys a sense of prestige with their strong, well balanced lines. It fully expresses the vehicle's nobility, performance and charismatic character. The new diamond-effect grille sports a hexagonal surround of dynamic lines, with the DS emblem taking up a prominent stance in the centre. The modelled bonnet features subtle ribbing in the centre. The sharp edges of the front and rear wings sculpt the sides to enhance the muscular beauty of this SUV. the wraparound tailgate offers a clean aspect of the majestic rear.

The DS brand has always placed particular emphasis on the light signature of its vehicles, and it continues to be a key gesture of DS styling. Resembling faceted jewels, the LED modules of the DS ACTIVE LED VISION headlamps emit a purple light when the DS7 is unlocked, before pivoting progressively by 180 degrees. The visual effect is pleasing, unusual and - above all - hypnotic. The brand's eminently recognizable light signature is underlined by the vertical beads of the daytime-running lights combines with the scrolling indicators. The rear lights also contribute to the power and originality of the light signature. Each one is a full LED light made up of illuminated scales. To design this magnificent signature, named DS 3D REAR LIGHTS, the lighting designers used advanced laser engraving technology, for exceptional precision.

The 'avant-garde' aspect is also expressed in the interior, with two 12-inch screens positioned at the heart of the cabin. The first, in high definition, is an innovation in the fiercely competitive world of SUVs which works with Android Auto or Apple CarPlay as well as managing the multimedia interface. The second is a personalized screen dedicated to the digital instrument cluster.


The two screens strongly underscore the high-tech identity of the DS7 Crossback interior through their design and finish. The graphic designers at DS specialised in man-machine interfaces have created a unique graphic universe that confers a singular and customizable user experience echoing the DS logo. The touch functions on the central screen also features contemporary design and simplicity in use.

The interior of DS7 Crossback is a chic, contemporary vehicle, that reflects the expertise of all the DS Automobiles. Each material and each detail of DS7 Crossback was clearly inspired by the world of Haute Couture whose sensuality and nobility is visible in the very smallest detail.

Reflecting the best tradition of craftsmanship, considerable thought went into every detail of the 'Inspirations' and the materials used, in terms of their selection (such as Nappa leather or grained leather), and positioning inside the car. These 'Inspirations' encompass a wide area designed for reach and meeting high standards of quality, extending from the dashboard to the door panels and from the consoles to the seats, encompassing the passengers and driver in the same complete ambience.

As with all DS models, the steering wheel is leather upholstered and in a sign of the Brand's unwavering attention to detail, the grab handles and the central part of the wheel (airbag cover) are also available in leather, a rare finish.

As an emblemetic brand vehicle, DS7 Crossback naturally reflects the design cues included by DS Automobiles on its latest models. Discreet but visible symbols of brand identity, with the watch strap design of the Nappa leather seats are enhanced by 'pearl' stitching, like on the dashboard and door panels. The toggle-switches on the chrome-finished central console feature a 'Clous de Paris' guilloche trim finish.

The DS7 Crossback is built with a leading-edge technology for greater efficiency and driving comfort. It is available in a powerful, highly-efficient, high-torque internal combustion engine. This engine endow DS7 Crossback with a broad-range of character and performance. The state-of-the-art technologies keep CO2 emissions on a par with the best-in-class. Thus equipped, DS7 Crossback brings motorists heightened driving pleasure and on-road safety.


On long journeys, poor visibility or inattention on the part of the driver may be synonymous with danger. The DS SAFETY draws on 6 major functions to make the road safer, which are the DS NIGHT VISION, DS DRIVER'S ATTENTION WARNING, DS ACTIVE LED VISION, Electronic Stability Control, Anti-Lock Brake System, and the Hill-start Assist Control. Driving - and being driven in the DS7 Crossback ensures peace-of-mind at all times, as drivers and passengers benefit from the best technologies at all times.

DS NIGHT VISION offers exceptional road visibility by night. The infrared camera in the front grille identifies objects, pedestrians and animals on the road at a distance of up to 100m. The digital instrument cluster shows the driver the area around the car within the driver's line of vision) in infrared, with a yellow line around any sources of potential danger. The line becoems red depending on danger criticality. Forewarned, the driver can best react to the situation. DS7 Crossback is the first vehicle in the segment to include Night Vision, a function generally reserved for vehicles in superior segments.



The DRIVER'S ATTENTION WARNING system triggers an alert once it detects that the driver has not taken a break after two hours of driving at a speed above 40 mph (65 km/h). The vehicle will display messages encouraging you to take a break, accompanied by an audible signal. If the driver does not follow this advice, the alert is repeated hourly until the vehicle is stopped.


DS ACTIVE SCAN SUSPENSION analyses the road ahead and adjusts automatically, improving comfort on the move to create unique and smooth driving experience. This innovative technology employs a camera that is placed behind the windscreen, connected electronically to the front and rear axles. This works with four height sensors and three accelerometers to gauge DS7 Crossback reactions such as speed, steering wheel angle and braking.


In addition to this all-new visual pleasure, the DS ACTIVE LED VISION system adapts in width and range to the road conditions and vehicle speed. Five lighting modes are available: Parking, Town Beam, Country Beam, Motorway Beam, and Adverse Weather. Dynamic Bending Light and High Beam complete the lighting range. By lighting up the road more effectively and over a greater distance, or more on the sides of the road, drivers and passengers alike benefit from greater levels of safety.


The brand's new flagship, the DS7 Crossback possesses an assertive character, refined and muscular in equal parts and a charasmatic design. The car's technological innovations and avantgarde technical designs offer an unprecedented level of comfort, efficiency and serenity. It is constructed in the image of its owners' preference and desires, and infused with classic French 'art de vivre'. The finish and minute detailing, worthy of that of a master watchmaker, embodies the excellence of DS Automobiles know-how.

For more information or to schedule a test drive, call 2613888 Ext 248 or visit @DSBrunei in Facebook or Instagram.