All-new BMW 3 Series Launched in Brunei

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BMW Asia and QAF Auto Sdn Bhd successfully launched the seventh generation All-new BMW 3 Series sports sedan last Friday at the Indera Samudra Grand Hall, The Empire Hotel and Country Club, Jerudong. The car symbolizes the concept of a sporty driving pleasure in the global premium midsize class for more than 40 years. The model radiates dynamic design, agile handling, exceptional efficiency and innovative equipment features, it takes the signature characteristics of a BMW and turns the volume up several notches.

The launch was was officiated by the German Ambassador to Brunei Darussalam, His Excellency Peter Hermann Wolff.

Also present as special guest were Yang Amat Mulia Pengiran Muda Abdul Muqtadir, Yang Amat Mulia Tengku Amalin A'Ishah Putri, Yang Amat Mulia Pengiran Anak Haji Abdul Wadood Bolkiah and Pengiran Wajeeh Al-Bolkiah.

Also present were Brunei's QAF Chief Executive Officer Albert Lau and BMW Group Asia Managing Director Christopher Wehner.

Mr. Christopher Wehner also presented a briefing on the history of the BMW 3 Series at the event.

Meanwhile, General Manager of QAF Auto Sdn Bhd, Sivakumar Krishnan during the ceremony said "We started this year with the launch of the all-new BMW X5 in January and we are excited to launch the new BMW 3 Series Sport tonight."

"This year, we will also introduce more new models like the latest BMW 8 Series and the first BMW X7. The BMW 8 series was first introduced almost 30 years ago in 1990 and powered by V8 gasoline engine," he explained.

Dynamic design, agile control, efficient and equipped with innovative tools are well-known features of BMW that is now ranked highly.

The sedan model represents not only the entire BMW 3 Series lineup of which over 15 million units have been sold worldwide but also as the heart of the BMW brand. This dynamic, premium and innovative sports sedan model is produced in Munich, Germany since the first 3 Series was introduced in 1975.

BMW’s new design language showcases the modern and dynamic character of the new BMW 3 Series Sedan with precisely drawn lines and strikingly contoured surfaces. It is 76 millimetres longer than its predecessor (at 4,709 mm), 16 millimetres wider (1,827 mm) and just 1 mm taller (1,442 millimetres). The car’s 41-millimetre longer wheelbase (2,851 mm) and increased track widths (front: + 43 mm, rear: 21 mm), meanwhile, have a direct and positive influence on its poise and agility.

The large BMW kidney grille and the headlights leading off it are dominant themes of the front end of the car. Their familiar two-way split is emphasised by an eye-catching notch in the front apron that rises up into the headlight contour. Full-LED headlights come as standard, while the LED headlights with extended features and Adaptive LED headlights with BMW Laserlight for nondazzling high beam (with a range of around 530 metres) are available as an option. Both the optional LED front foglamps and the Air Curtains are integrated into the outer air intakes, which take the form of a horizontal T shape on cars with standard specification and Sport Line / Luxury Line models. The dynamic side view is shaped by a pair of character lines and a dynamic side skirt contour. The trailing edge of the side window graphic with its Hofmeister kink design cue is now integrated into the C-pillar. Horizontal lines and slim, stylishly darkened LED lights give the rear a wide and muscular stance.

The interior of the All-New BMW 3 Series accentuates the spaciousness of the cabin and, together with the cockpit’s focus on the driver, enhances their concentration on the road. The new screen grouping of Control Display and instrument cluster, the tall centre console and the coordinated design of the light, modern instrument panel and door panel trim creates an all-round feeing of space and a sporting aura.

This more masculine model comes with a 2-liter, 4-cylinder BMW TwinPower Turbo System engine capable of producing 258 horsepower strengths between 5,000 and 6,500 rpm. Additionally, it's 55 kilograms lighter than the previous model.

The new BMW 3 Series Sedan uses a significantly expanded selection of innovative assistance systems to likewise take a leading role on the road to automated driving. Standard equipment includes Lane Departure Warning, plus Collision and Pedestrian Warning with City Braking function, the latest version of which also alerts the driver when a cyclist is detected. Options include Active Cruise Control with Stop & Go function and the Driving Assistant with Lane Change Warning, Rear Collision Prevention and Cross-Traffic Alert. Also offered is the Driving Assistant Professional, a complete comfort and safety-enhancing package. One of the features of the Driving Assistant Professional is the Steering and lane control assistant, which works together with the driver to help keep the vehicle in the detected lane through narrow channels and also includes the Lane Keeping Assistant with active side collision protection and the evasion aid. The new-generation BMW Head-Up Display offers a larger projection surface, new graphics and additional display content.

Park Distance Control and the rear view camera assist the driver with manoeuvring and entering/exiting parking spaces. Also available is the Parking Assistant, which takes over steering, acceleration, braking and gear changes with the Steptronic transmission when driving into and out of a space. Its range of functions also includes the Reversing Assistant, which can reverse the vehicle for distances of up to 50 metres by steering it along exactly the same line it has just taken when moving forward.

The new BMW Operating System 7.0 plays a leading role in optimising the control and display system with modern, digital functions geared precisely to the needs of the driver. The optional BMW Live Cockpit Professional comprises consistently designed, situation-linked and customisable displays on the fully-digital 12.3-inch instrument cluster and 10.25-inch Control Display. For intuitive operation, the driver can choose from the Control Display’s touch control, the iDrive Controller, the steering wheel buttons, gesture control and voice control.

Making its debut in the new BMW 3 Series Sedan is the BMW Intelligent Personal Assistant, an intelligent, digital character that responds to the prompt “Hey BMW”. One unique feature over other digital assistants is that drivers can give him a name. The arrival of the BMW Intelligent Personal Assistant ensures there is always a genuine BMW professional on board. He is able to explain all sorts of different functions (“How does the High Beam Assistant work?”), provide current status information (“Is the oil level okay?”) and help answer questions (“What warning messages do I have?”). The Intelligent Personal Assistant is, in short, the ideal co-driver and comes in particularly useful during everyday driving by responding to natural voice commands to help the driver with numerous tasks, such as enhancing productivity and onboard entertainment. The range of functions and skills available will be constantly expanded as part of regular updates, which can be carried out seamlessly on a smartphone and in-car by Remote Software Upgrade.